Your Organization will grow with a social media plan

Tag Archives: twitter

Your organization does not have a website.

You have never heard of twitter.

Facebook is something that young people do as far as you are concerned.

YouTube, sounds like something you would use to clean a clogged drain.
Your organization may not have an established web presences but your supporters, staff, volunteers and community are all chatting about you online. Yes you create and manage your website, twitter account etc. But you can not manage what people will say about you and if you don’t have an established web presence then you have no way of knowing what is being said about your organization.

Does the playground need repairs? Is there an empty plot that could be turned into a community garden? Your community, volunteers and future donors are all talking about your organization.

Your presence online not only gives you insight into what being is said about your organization but also gives you an opportunity communicate with those who care about your organization.

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When your message is making an impact it goes viral. How do you make sure that your content is being read and that it goes viral well at least count the web is filled with thousands of gurus who promise to make your social media campaign “stick” and make you the next big thing. They will tell you to hire a SEO a search engine optimizer who will make sure your make moves up among the ranks and soon you will be #1 

Now don’t please mis-understand me a SEO is important to social media plan. But before you go out and start hiring consultants and gurus who will promise you the sun moon and stars. Please remember your website, your tweets, your plusses, your pins are all won because you have a compelling story to share that comes from the heart. No guru can capture the moments in the trenches of your organizations. The moments when you thought you would not be able to serve all the people who showed up for Thanksgiving but somehow the community pulled together. Only you can tell the story of how after a spring cleaning your nursing home received enough balls of yarn to knit hundreds of new blankets. This is your story! This is what creates the clicks this is why people re-share this is why people click the button, this is why people click the send the button instead of delete.
Speak from your organizations heart first and fore most and the rest will follow.


Sometimes you see an app and you think aha I should have seen this sooner such is the case with SnapCal

Do you have a special event, walk, marathon, lunch, brunch, cocktail hour etc you get the picture your organization will be hosting SnapCal has an application on Android and iTunes for free download. Have not seen a Window’s version yet but I am sure its just a matter of time

 

http://itunes.apple.com/us/app/snapcal/id343514684?mt=8

https://market.android.com/details?id=com.infoteria.hyperion&hl=en

I love free downloads that make work easier and this case with Google, iCalendar  and twitter integration, getting the message out to your donors, community members, participants is a snap (no pun intended)

Check out SnapCal and tell me what you think of it

Happy Reading

Lisbeth


Social media is a growing and changing landscape. It wasn’t to long ago that social media meant Twitter, LinkedIn, and Facebook (for the brave). But sometimes you have specific questions and you are the only person in your organization with the tech savvy to learn social media or you have been appointed to become the social media guru. Where do you go when you have questions about social media, organizations and how to create an effective campaign?

Maybe you want to learn how to create a Page on Facebook, or you want to learn how to drive more visitors to your website.

Maybe you keep hearing people ask you how sticky is your blog/website and you wonder why do people care about chewing gum?

With only 24 hours in a day (and the human like tendency to need rest) sometimes it feels like no matter how much you know, there is always a missing piece, link or site you feel you should know about and you feel lost.

For those of you who turn to Google as your first choice, you are off to a good start. Google, Yahoo!, Bing, About.com are all great general resources but when you want to get super specific and you need an answer to a question some websites can make the difference between getting the answer you need now or wading through pages and links before you get completely confused.

Quora.com is a great website for not only asking questions but reading through existing question and answers. The site has developed a strong fan base of subject matter experts who have a wide range of knowledge and interest.

I encourage you to check out http://www.quora.com/

Happy reading.

P.S. Remember the only dumb questions are the one we don’t ask

Lisbeth



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