Your Organization will grow with a social media plan

Tag Archives: technology

1. More than half of all Americans use a computer to obtain information on resources and services. Can the individuals who are interested in your organzation find you online?

2. Social Media is 24/7/365, launching a social media campaign isnt a one time thing. Technology will only grow and evolve.

3. More people turn to

apps on their phone to obtain information. If you think that an app is a waste of time then you don’t understand how people are accessing technology.

4. In the non-proft sector we all collectively root and cheer each other on, but the truth is that there is another organization like yours and they will get the funding you want because someone was able to pull up the information they needed immediately.

5 Your annual report is stale by the time it is printed, your funders want up to the minute updates, Twitter and your home page are the new pony express.

6 You are hosting an event and you would like to add new participants. You can bring in a special events consultant who will market to you the same thing they have pitched to every other organization they have worked with whether the event was a success or not

7 If your organization delivers a service imagine the cost savings by streamlining appointments and deliveries.

8. The web isn’t going away, you can cling to your direct mail that gets tossed in the trash, you can continue launching the same annual campaign, hosting the same themed events but all organizations needs a does of fresh creativity

9. Do you want to know how your clients, community members feel about your organizations you are only a few mouse clicks away.

10. Everyday that you say that social media is difficult, to costly not worth the effort you are losing, money, time, prospective, donors and clients.

11 (Bonus) At some point of resisting change you will launch a social media campaign, better to learn now and make a few small mistakes now rather than later.


Social Media is disrupting the way we view, interact, work and conduct ourselves and it impacts our lives on growing scale everyday. Some may view this article on Howard Buffett and think he has the resources to disrupt and create a meaningful impact in the non profit sector?

I can tell you  that social media is a tool just like money and when applied correctly it can challenge the status quo, it can help feed the hungry, spread knowledge and the list continues.

Investing in social media is an investment in relationships, without relationships an organization can not succeed long term. Cultivating relationships in the digital age takes, effort, time and patience but the return on your investment can long and reach more individuals.

I invite you to read this article by Gregory Ferenstein at Fast Company and hopefully it will help stimulate the creative process flow.

Happy Reading

And as always I look forward to your feedback and input.



Today must be corporate social responsibility day as Microsoft is offering discounted hardware to low income families. The ability for low-income families to have access to technology can make a difference the ability to access social service, increase job-readiness skills, and improve academically.

My hats off to Microsoft for providing necessary tools for low income families.

Thank you Microsoft for not only being an industry leader but showing that a corporation can be successful and still give back to the community.

Happy Reading!

Article courtesy of Engadget (my favorite web blog)


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