Social Media is disrupting the way we view, interact, work and conduct ourselves and it impacts our lives on growing scale everyday. Some may view this article on Howard Buffett and think he has the resources to disrupt and create a meaningful impact in the non profit sector?
I can tell you that social media is a tool just like money and when applied correctly it can challenge the status quo, it can help feed the hungry, spread knowledge and the list continues.
Investing in social media is an investment in relationships, without relationships an organization can not succeed long term. Cultivating relationships in the digital age takes, effort, time and patience but the return on your investment can long and reach more individuals.
I invite you to read this article by Gregory Ferenstein at Fast Company http://www.linkedin.com/news?actionBar=&articleID=783640536&ids=0NdP4Nc3gQe3sIdzcRc3gScPwTb3oPdzsNcPkUdOMOcj8OejwMdjgIcz8ScPwUd3wT&aag=true&freq=weekly&trk=eml-tod-b-ttle-100&ut=0OMmPlIA3yX4U1 and hopefully it will help stimulate the creative process flow.
And as always I look forward to your feedback and input.