Your Organization will grow with a social media plan

Tag Archives: organizations for those of you who wonder if you should set up a facebook page for your organization.

Facebook isnt going away, its growing and its increasingly becoming the go to social media platform


Social media is a growing and changing landscape. It wasn’t to long ago that social media meant Twitter, LinkedIn, and Facebook (for the brave). But sometimes you have specific questions and you are the only person in your organization with the tech savvy to learn social media or you have been appointed to become the social media guru. Where do you go when you have questions about social media, organizations and how to create an effective campaign?

Maybe you want to learn how to create a Page on Facebook, or you want to learn how to drive more visitors to your website.

Maybe you keep hearing people ask you how sticky is your blog/website and you wonder why do people care about chewing gum?

With only 24 hours in a day (and the human like tendency to need rest) sometimes it feels like no matter how much you know, there is always a missing piece, link or site you feel you should know about and you feel lost.

For those of you who turn to Google as your first choice, you are off to a good start. Google, Yahoo!, Bing, are all great general resources but when you want to get super specific and you need an answer to a question some websites can make the difference between getting the answer you need now or wading through pages and links before you get completely confused. is a great website for not only asking questions but reading through existing question and answers. The site has developed a strong fan base of subject matter experts who have a wide range of knowledge and interest.

I encourage you to check out

Happy reading.

P.S. Remember the only dumb questions are the one we don’t ask


How are your services measuring up against other organizations in your community?

How is your organization perceived community stakeholders?

Can your donors clearly articulate your organizations mission?

You are on a 30 second elevator ride and two people are talking about your organization would you be surprised by what you hear?

When was the last time you tested your organizations brand recognition?

Are your clients, program participants happy with the services your organization offers?

Corporations in America spend millions each year trying to stand out from the competition conducting research, studies, interviews, preference testing etc.

With the proper social media tools you can obtain a better idea of how your organization is perceived by the community and the individuals you serve. And you don’t need to start a special fundraising campaign to obtain this data.

Your first step is internal data collection have you been keeping good records of the emails of the individuals you serve, those who request information, community members? If not now is a good time to start. Once you have collected your data and you have permission constructing a brief but thought provoking survey can help you obtain the information you need.

Websites such as:

Survey Monkey,


Are but a few that will help you decide if it the right time for your organization to launch a capital campaign, increase/decrease services, put together a special event and how to market it at an attractive price point.

As you start to collect your survey’s you may be surprised at the data you collect and it may lead to a larger discussion about your organizations mission and how it is perceived


Thank you for reading and as always I look forward to your feeedback

Until next time and feel free to take my short little survey devised on surveymonkey in minutes

Make sure you utilize your organizations growing list of emails and sign up for is your one stop shop for organizing, invitation and updating information on your event.

Design your own invitations, pick a theme, set up your list of attendees and push a button. Evite makes, it fast, simple and beautiful.

Evite is also a great tool when your organization is planning smaller functions such as: fundraising, walks, speaking engagements and informal gatherings.

Evite offers many free options that can fit the budgets of many organizations regardless of size.

I invite you to check out invite and share with us how your organization is using evite to have a more successful event.

Happy Reading



According to the National Center for Charitable Statistics as of 2010 there were 1,514,530 non-profit organizations in the the United States of America This number has grown explosively in the last 50 years, but the recession which has impacted every sector has also left scars in the non-profit sector. Donations in the sector are down and organizations are struggling to find creative ways to not only stand out from the crowd but also to grow their support base. The non-profit sector which had until recently been almost lay-off proof has recently been hit with lay-offs, corporate style mergers and reorganizations as reported by the Wall Street Journal

Organizations can no longer afford or count on being able to mail out solicitations asking for donations as the cost of direct marketing continue to rise. The average working individual now pays bills, communicates and shares personal update through various online media platforms such as,, etc. Organizations can no longer count on the “Mad Men” style of reaching donors in order to keep their doors open and serve its clients. Social media is allowing organizations to connect immediately and directly with prospective: donors, constituents, community members and spread their mission at a fraction of the cost of traditional print media.

The good news is that an organization only needs a computer and access to the internet.

Unfortunately with the deluge of information the average person receives online standing out in the crowded field can leave an organization feeling like a minnow in a vast ocean.

I started Social Media Tools for Non-Profit Organizations because I believe that organizations can truly develop more personal relationships with donors, reach a broader audience and spread their message further by implementing a thoughtful strategy that is tailored to its own needs.

As we strengthen our non-profit organizations, we are strengthening communities, individuals and building a better society.

I hope you join me on this amazing journey and I look forward to your feedback, comments suggestions and input.

With warm regards,

Lisbeth Jimenez

Founder of Social Media for Non-Profit Organizations

P.S. Please subscribe to my blog for updated posts and follow me on twitter for updated information on social media tools

Twitter: SocialMediaforOrgs

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