Your Organization will grow with a social media plan

Tag Archives: organization

Facebook isn’t just for your friends, friends of friends, your mother and posting pictures of your cat and adorable kids.

Facebook has rolled out Facebook Pages.

Facebook Page allows you to create a page for your organization on Facebook, why bother you are asking?

1. Over 500 million people and growing are on Facebook that means that your future donors, supporters, members etc are on Facebook.

2. You have a personal Facebook page you know  how easy it is to set up, update, and manage.

3. Want some instant feedback well the “like” button speaks volume.

4. People spend an average of 8 hour per month on Facebook, what better way to reach your audience as per

5. People share and re-post on Facebook, imagine that you send your message to one person and that person then sends it out 300 new people that is the power of Facebook

6. Facebook has an extensive service and help support.

Set up your Facebook Page for your organization right now!


Your organization does not have a website.

You have never heard of twitter.

Facebook is something that young people do as far as you are concerned.

YouTube, sounds like something you would use to clean a clogged drain.
Your organization may not have an established web presences but your supporters, staff, volunteers and community are all chatting about you online. Yes you create and manage your website, twitter account etc. But you can not manage what people will say about you and if you don’t have an established web presence then you have no way of knowing what is being said about your organization.

Does the playground need repairs? Is there an empty plot that could be turned into a community garden? Your community, volunteers and future donors are all talking about your organization.

Your presence online not only gives you insight into what being is said about your organization but also gives you an opportunity communicate with those who care about your organization.

1. More than half of all Americans use a computer to obtain information on resources and services. Can the individuals who are interested in your organzation find you online?

2. Social Media is 24/7/365, launching a social media campaign isnt a one time thing. Technology will only grow and evolve.

3. More people turn to

apps on their phone to obtain information. If you think that an app is a waste of time then you don’t understand how people are accessing technology.

4. In the non-proft sector we all collectively root and cheer each other on, but the truth is that there is another organization like yours and they will get the funding you want because someone was able to pull up the information they needed immediately.

5 Your annual report is stale by the time it is printed, your funders want up to the minute updates, Twitter and your home page are the new pony express.

6 You are hosting an event and you would like to add new participants. You can bring in a special events consultant who will market to you the same thing they have pitched to every other organization they have worked with whether the event was a success or not

7 If your organization delivers a service imagine the cost savings by streamlining appointments and deliveries.

8. The web isn’t going away, you can cling to your direct mail that gets tossed in the trash, you can continue launching the same annual campaign, hosting the same themed events but all organizations needs a does of fresh creativity

9. Do you want to know how your clients, community members feel about your organizations you are only a few mouse clicks away.

10. Everyday that you say that social media is difficult, to costly not worth the effort you are losing, money, time, prospective, donors and clients.

11 (Bonus) At some point of resisting change you will launch a social media campaign, better to learn now and make a few small mistakes now rather than later.

I have always had a soft spot for organizations that take a “disruptive” approach towards making the world a better place.

These organizations are “disruptive” because they take the status-quo and say “yes this may be the case now but what if?”

I came across the Right Question Institute and as I read through their mission I was impressed with the ability for an organization to look at an established system the school system and ask what if: “students asked questions in class, and teachers helped students become critical thinkers through questions and answers not based on some testing model.

Please check out their mission

The Right Question Institute (RQI) has a two-fold mission:

  • To develop and disseminate innovative methods that all people – no matter their literacy or educational level – can use to advocate for themselves and participate more effectively in decision-making processes that affect them.
  • To promote the idea of Microdemocracy as a new starting point for democratic action.

It may spark some questions of your own and if it does add them to your list of organizations to watch.

Happy Reading,


Staying up to date can be a challenge but I will post books that have helped newbies and veterans alike.

Here is a book worth checking out available at and on kindle

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) by Dave Kerpen

For those of you with an iPhone, Blackberry, or Android device please download the free kindle app from your marketplace, and learn something new as you commute to work

Happy Reading


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