Your Organization will grow with a social media plan

Tag Archives: nonprofit

Everyday, several BILLION web pages are added to the web. Yes several BILLION, and that is on a slow day, throw in some ground breaking news and the web explodes.

How do you stay ahead? How do you get your message seen, heard,read and more importantly have your call to action answered?

1. Remember your organization is unique but so is every other organization. You can stand out by using your social platform to engage your community daily with fresh relevant topics, contest, drawings etc.  Before you bellyache that you are an organization and don’t have money for a contest I invite no I command you to become creative. Do you want to increase community participation on your page? Hold a contest requesting a weeks worth of great content highlighting your organization the winner becomes your organizations honorary volunteer web Reporter, Correspondent, Guru you get the idea.  Show your community pride: throw a food/resource drive asking your members to contribute using your website to track how much has been given i.e. ABC Org clients have collected and dropped off 50 leashes to the local animal shelter.

2. Create a video you don’t need fancy equipment in fact you can even title it “Top 10 Mobile moments at _____Organization” people love to watch videos and videos are a great way to go viral and have your message spread

3. The seasons change here it is sweater time soon your website should show the change of season and what it means to your organization. Will your pantry need more canned good? Will you need more volunteers to help with homework?

4. Admit it deep down inside you know the difference between a good and a bad web page.  Color schemes that make the eyes bleed and induce headaches, pictures that look like gifs at best, and at worse make people quickly close your page. Your website is like a dress or a business suit what was fashionable 20 years ago will not work today. Update or else risk being considered irrelevant.

5. You are sitting reading this article and you are sweating, yes the a/c is on but creativity makes you feel queasy. Here is some good news: a) you are not alone b) you are now surrounded by creative people c) like you they want to create the best possible website for your organization.

Because what is the point of having the worlds greatest website if it is never viewed?


When your message is making an impact it goes viral. How do you make sure that your content is being read and that it goes viral well at least count the web is filled with thousands of gurus who promise to make your social media campaign “stick” and make you the next big thing. They will tell you to hire a SEO a search engine optimizer who will make sure your make moves up among the ranks and soon you will be #1 

Now don’t please mis-understand me a SEO is important to social media plan. But before you go out and start hiring consultants and gurus who will promise you the sun moon and stars. Please remember your website, your tweets, your plusses, your pins are all won because you have a compelling story to share that comes from the heart. No guru can capture the moments in the trenches of your organizations. The moments when you thought you would not be able to serve all the people who showed up for Thanksgiving but somehow the community pulled together. Only you can tell the story of how after a spring cleaning your nursing home received enough balls of yarn to knit hundreds of new blankets. This is your story! This is what creates the clicks this is why people re-share this is why people click the button, this is why people click the send the button instead of delete.
Speak from your organizations heart first and fore most and the rest will follow.


1. More than half of all Americans use a computer to obtain information on resources and services. Can the individuals who are interested in your organzation find you online?

2. Social Media is 24/7/365, launching a social media campaign isnt a one time thing. Technology will only grow and evolve.

3. More people turn to

apps on their phone to obtain information. If you think that an app is a waste of time then you don’t understand how people are accessing technology.

4. In the non-proft sector we all collectively root and cheer each other on, but the truth is that there is another organization like yours and they will get the funding you want because someone was able to pull up the information they needed immediately.

5 Your annual report is stale by the time it is printed, your funders want up to the minute updates, Twitter and your home page are the new pony express.

6 You are hosting an event and you would like to add new participants. You can bring in a special events consultant who will market to you the same thing they have pitched to every other organization they have worked with whether the event was a success or not

7 If your organization delivers a service imagine the cost savings by streamlining appointments and deliveries.

8. The web isn’t going away, you can cling to your direct mail that gets tossed in the trash, you can continue launching the same annual campaign, hosting the same themed events but all organizations needs a does of fresh creativity

9. Do you want to know how your clients, community members feel about your organizations you are only a few mouse clicks away.

10. Everyday that you say that social media is difficult, to costly not worth the effort you are losing, money, time, prospective, donors and clients.

11 (Bonus) At some point of resisting change you will launch a social media campaign, better to learn now and make a few small mistakes now rather than later.


http://www.facebook.com/pages/Social-Media-Tools-for-Non-Profit-Organizations/161425683939570 for those of you who wonder if you should set up a facebook page for your organization.

Facebook isnt going away, its growing and its increasingly becoming the go to social media platform



%d bloggers like this: