When your message is making an impact it goes viral. How do you make sure that your content is being read and that it goes viral well at least count the web is filled with thousands of gurus who promise to make your social media campaign “stick” and make you the next big thing. They will tell you to hire a SEO a search engine optimizer who will make sure your make moves up among the ranks and soon you will be #1
Now don’t please mis-understand me a SEO is important to social media plan. But before you go out and start hiring consultants and gurus who will promise you the sun moon and stars. Please remember your website, your tweets, your plusses, your pins are all won because you have a compelling story to share that comes from the heart. No guru can capture the moments in the trenches of your organizations. The moments when you thought you would not be able to serve all the people who showed up for Thanksgiving but somehow the community pulled together. Only you can tell the story of how after a spring cleaning your nursing home received enough balls of yarn to knit hundreds of new blankets. This is your story! This is what creates the clicks this is why people re-share this is why people click the button, this is why people click the send the button instead of delete.
Speak from your organizations heart first and fore most and the rest will follow.
I have always had a soft spot for organizations that take a “disruptive” approach towards making the world a better place.
These organizations are “disruptive” because they take the status-quo and say “yes this may be the case now but what if?”
I came across the Right Question Institute and as I read through their mission I was impressed with the ability for an organization to look at an established system the school system and ask what if: “students asked questions in class, and teachers helped students become critical thinkers through questions and answers not based on some testing model.
Please check out http://www.rightquestion.org/ their mission
The Right Question Institute (RQI) has a two-fold mission:
- To develop and disseminate innovative methods that all people – no matter their literacy or educational level – can use to advocate for themselves and participate more effectively in decision-making processes that affect them.
- To promote the idea of Microdemocracy as a new starting point for democratic action.
It may spark some questions of your own and if it does add them to your list of organizations to watch.
If I had to list all the organizations I am passionate about I would have to re-name this blog and I would need several life-times to have an all inclusive list.
But this blog dear reader is not about me, its about YOU and how you can better serve your organization. The economy has not been great to the non-profit sector and hiring has not been as robust as in previous years for those of you who are looking for talented individuals who want to share there expertise and knowledge I encourage you to check out http://www.taprootfoundation.org/giveprobono/
Taproot mission is to lead, mobilize and engage professionals in pro bono service that drives social change.
In Taproot’s own words:
Make It Matter
Most organizations tackling social problems don’t have access to the marketing, design, technology, management or strategic planning resources they need to succeed. Without this talent, few are able to have their intended impact on critical issues like the environment, health and education.
Taproot is a nonprofit organization that makes business talent available to organizations working to improve society.
We engage the nation’s millions of business professionals in pro bono services both through our award-winning programs and by partnering with companies to develop their pro bono programs. One day, we envision all organizations with promising solutions will be equipped to successfully take on urgent social challenges.
Check out Taproot whether you are looking to find talented pro-bono services or looking to offer some yourself