Your Organization will grow with a social media plan

Tag Archives: non-profit

Everyday, several BILLION web pages are added to the web. Yes several BILLION, and that is on a slow day, throw in some ground breaking news and the web explodes.

How do you stay ahead? How do you get your message seen, heard,read and more importantly have your call to action answered?

1. Remember your organization is unique but so is every other organization. You can stand out by using your social platform to engage your community daily with fresh relevant topics, contest, drawings etc.  Before you bellyache that you are an organization and don’t have money for a contest I invite no I command you to become creative. Do you want to increase community participation on your page? Hold a contest requesting a weeks worth of great content highlighting your organization the winner becomes your organizations honorary volunteer web Reporter, Correspondent, Guru you get the idea.  Show your community pride: throw a food/resource drive asking your members to contribute using your website to track how much has been given i.e. ABC Org clients have collected and dropped off 50 leashes to the local animal shelter.

2. Create a video you don’t need fancy equipment in fact you can even title it “Top 10 Mobile moments at _____Organization” people love to watch videos and videos are a great way to go viral and have your message spread

3. The seasons change here it is sweater time soon your website should show the change of season and what it means to your organization. Will your pantry need more canned good? Will you need more volunteers to help with homework?

4. Admit it deep down inside you know the difference between a good and a bad web page.  Color schemes that make the eyes bleed and induce headaches, pictures that look like gifs at best, and at worse make people quickly close your page. Your website is like a dress or a business suit what was fashionable 20 years ago will not work today. Update or else risk being considered irrelevant.

5. You are sitting reading this article and you are sweating, yes the a/c is on but creativity makes you feel queasy. Here is some good news: a) you are not alone b) you are now surrounded by creative people c) like you they want to create the best possible website for your organization.

Because what is the point of having the worlds greatest website if it is never viewed?


So your website is up and running it looks fabulous, your board of directors, volunteers and staff are proud of how great it looks.  And then it happens the first week, month passes and you see no traffic. You start to doubt your-self, the board of directors wonder if the website was great after all. Staff will wonder if perhaps the content is compelling. At worse the finger-pointing will result in the realization that setting up a website is just the beginning. At worse the website will not be updated and it will be come a project that could have been successful.

At some point you may start to get emails, calls, suggestions advising that you post content that drives traffic to your website even if the content is not relevant. This will be difficult on the one hand you have a great website and you want traffic but on the other hand you want traffic because it is relevant to your cause and your mission.

Updating and posting content that is NOT relevant to your organizational social media goals will deliver on the short-term but in the long-term people looking for reliable and a sector leader will not trust your website.

When the urge to post and update your website to drive starts to itch ask yourself: how will this impact my organization over the long-term?

When your message is making an impact it goes viral. How do you make sure that your content is being read and that it goes viral well at least count the web is filled with thousands of gurus who promise to make your social media campaign “stick” and make you the next big thing. They will tell you to hire a SEO a search engine optimizer who will make sure your make moves up among the ranks and soon you will be #1 

Now don’t please mis-understand me a SEO is important to social media plan. But before you go out and start hiring consultants and gurus who will promise you the sun moon and stars. Please remember your website, your tweets, your plusses, your pins are all won because you have a compelling story to share that comes from the heart. No guru can capture the moments in the trenches of your organizations. The moments when you thought you would not be able to serve all the people who showed up for Thanksgiving but somehow the community pulled together. Only you can tell the story of how after a spring cleaning your nursing home received enough balls of yarn to knit hundreds of new blankets. This is your story! This is what creates the clicks this is why people re-share this is why people click the button, this is why people click the send the button instead of delete.
Speak from your organizations heart first and fore most and the rest will follow.

I love taking pictures, pictures can paint a story with out words and yet tell a deeper story. Your website needs pictures your pictures will help drive traffic and create intimacy. I have joined almost every photo-sharing site for one reason or another. Photobucket is about about to relaunch and I am pleased to say that that they have upgraded the accounts to 10 gb of photos and videos so head over and create an account and start capturing some memories.

Your donors, program participants, volunteers can all add to the memory collection by adding their own pictures and videos making  your website that much more vibrant.

1. More than half of all Americans use a computer to obtain information on resources and services. Can the individuals who are interested in your organzation find you online?

2. Social Media is 24/7/365, launching a social media campaign isnt a one time thing. Technology will only grow and evolve.

3. More people turn to

apps on their phone to obtain information. If you think that an app is a waste of time then you don’t understand how people are accessing technology.

4. In the non-proft sector we all collectively root and cheer each other on, but the truth is that there is another organization like yours and they will get the funding you want because someone was able to pull up the information they needed immediately.

5 Your annual report is stale by the time it is printed, your funders want up to the minute updates, Twitter and your home page are the new pony express.

6 You are hosting an event and you would like to add new participants. You can bring in a special events consultant who will market to you the same thing they have pitched to every other organization they have worked with whether the event was a success or not

7 If your organization delivers a service imagine the cost savings by streamlining appointments and deliveries.

8. The web isn’t going away, you can cling to your direct mail that gets tossed in the trash, you can continue launching the same annual campaign, hosting the same themed events but all organizations needs a does of fresh creativity

9. Do you want to know how your clients, community members feel about your organizations you are only a few mouse clicks away.

10. Everyday that you say that social media is difficult, to costly not worth the effort you are losing, money, time, prospective, donors and clients.

11 (Bonus) At some point of resisting change you will launch a social media campaign, better to learn now and make a few small mistakes now rather than later.

I have always had a soft spot for organizations that take a “disruptive” approach towards making the world a better place.

These organizations are “disruptive” because they take the status-quo and say “yes this may be the case now but what if?”

I came across the Right Question Institute and as I read through their mission I was impressed with the ability for an organization to look at an established system the school system and ask what if: “students asked questions in class, and teachers helped students become critical thinkers through questions and answers not based on some testing model.

Please check out their mission

The Right Question Institute (RQI) has a two-fold mission:

  • To develop and disseminate innovative methods that all people – no matter their literacy or educational level – can use to advocate for themselves and participate more effectively in decision-making processes that affect them.
  • To promote the idea of Microdemocracy as a new starting point for democratic action.

It may spark some questions of your own and if it does add them to your list of organizations to watch.

Happy Reading,


If I had to list all the organizations I am passionate about I would have to re-name this blog and I would need several life-times to have an all inclusive list.

But this blog dear reader is not about me, its about YOU and how you can better serve your organization. The economy has not been great to the non-profit sector and hiring has not been as robust as in previous years for those of you who are looking for talented individuals who want to share there expertise and knowledge I encourage you to check out

Taproot mission is to lead, mobilize and engage professionals in pro bono service that drives social change.

In Taproot’s own words:

Make It Matter

Most organizations tackling social problems don’t have access to the marketing, design, technology, management or strategic planning resources they need to succeed. Without this talent, few are able to have their intended impact on critical issues like the environment, health and education.

Taproot is a nonprofit organization that makes business talent available to organizations working to improve society.

We engage the nation’s millions of business professionals in pro bono services both through our award-winning programs and by partnering with companies to develop their pro bono programs. One day, we envision all organizations with promising solutions will be equipped to successfully take on urgent social challenges.

Check out Taproot whether you are looking to find talented pro-bono services or looking to offer some yourself

Happy Reading


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