Your Organization will grow with a social media plan

Social Media for Social Good: A How-to Guide for Nonprofits by Heather Mansfield

For those of us who like to learn while we are our daily metro commute. I invite you to pick up a book on social media.

Trying to pull all the social media resources from the web can be an overwhelming if not impossible.. If you have read the book and would like to offer some feed back please feel free to drop a comment below. If you would like to share a social media tool that has helped you or your organization I would also like to hear from you.–Nonprofits/dp/007177081X/ref=sr_1_11?s=books&ie=UTF8&qid=1347936933&sr=1-11&keywords=social+media


Lunch time quickie

Grab your letter head,  logo, look at your website?

Do you see a natural evolution of your brand? Most organizations do not think of themselves as brand but your services and product are your brand and when consumers, community members, donors and funders research and discuss you it is your brand that is doing the talking when you are not in the room.
So look at your letter head, logo and your website? Will they be able to capture the eye of the overworked program manager at the foundation who has to decided between your organization and your competition?

Google organizations similar to yours? Do you feel they have better captured the work you are collectively doing? What about their website resonates with you?

Now is the time to create feel good networking. So pick up the phone or send an email and ask your counterpart at organization Y how they managed to pull off such a great social media campaign. I have learned in over 10 years that in the non-profit sector even if we are “competitors” we are never in “competition” I have made truly wonderful friends just by picking up the phone and asking for help. I encourage you to do the same when you find a website that you love that you feel will help you with your own social media campaign.

Social Good Summit

I just realized the Social Good Summit is starting Sept. 22 -24, 2012. I am going to post the link below for those of you who are on the East Coast or are interested in learning more information about the Social Good Summit. It is a great opportunity to see how technology is having a positive impact in the non-profit sector. For more information visit:

Volunteer Spot

It is Saturday, a day we normally rest, relax, catch up on house-hold chores go shopping. It is also a great day to spend volunteering at the organization of your choice.

For organizations looking to increase the number of volunteers at their organization let me introduce you to  VolunteerSpot offers both a free and a premium service.

If you are looking to streamline the recruitment of volunteers or need help with your volunteer process check out Volunteer Spot and let me know if you have used the service and your thoughts.

Your Organization is unique, your website is creative and if it isnt you will not get viewed

Everyday, several BILLION web pages are added to the web. Yes several BILLION, and that is on a slow day, throw in some ground breaking news and the web explodes.

How do you stay ahead? How do you get your message seen, heard,read and more importantly have your call to action answered?

1. Remember your organization is unique but so is every other organization. You can stand out by using your social platform to engage your community daily with fresh relevant topics, contest, drawings etc.  Before you bellyache that you are an organization and don’t have money for a contest I invite no I command you to become creative. Do you want to increase community participation on your page? Hold a contest requesting a weeks worth of great content highlighting your organization the winner becomes your organizations honorary volunteer web Reporter, Correspondent, Guru you get the idea.  Show your community pride: throw a food/resource drive asking your members to contribute using your website to track how much has been given i.e. ABC Org clients have collected and dropped off 50 leashes to the local animal shelter.

2. Create a video you don’t need fancy equipment in fact you can even title it “Top 10 Mobile moments at _____Organization” people love to watch videos and videos are a great way to go viral and have your message spread

3. The seasons change here it is sweater time soon your website should show the change of season and what it means to your organization. Will your pantry need more canned good? Will you need more volunteers to help with homework?

4. Admit it deep down inside you know the difference between a good and a bad web page.  Color schemes that make the eyes bleed and induce headaches, pictures that look like gifs at best, and at worse make people quickly close your page. Your website is like a dress or a business suit what was fashionable 20 years ago will not work today. Update or else risk being considered irrelevant.

5. You are sitting reading this article and you are sweating, yes the a/c is on but creativity makes you feel queasy. Here is some good news: a) you are not alone b) you are now surrounded by creative people c) like you they want to create the best possible website for your organization.

Because what is the point of having the worlds greatest website if it is never viewed?

Your organization has to much work, you are understaffed and don’t have the budget to hire. What do you do?

This is an excellent opportunity for your organization to do a needs assessment across departments brain storm with human resources. Most organization do a needs assessment right around the time the sky is falling or when a funder has requested an assessment for an ambitious new project. Assessing your organization needs should be conducted annually with quarterly updates to ensure that you are on the right path and that you are meeting your goals.  Your assessment will also allow you to be more proactive.

So you conducted your assessment but you don’t have the budget for new hires, this is an opportunity to put strengthen your volunteer and intern program.

Volunteers/ Interns are always looking for real world opportunities to develop skills. An added bonus to hiring interns they are fresh blood with new ideas, perspectives and they may even surprise you with information on how your organization is currently viewed and rated.

Interns/volunteers also want to have a rewarding experience and will work hard to ensure that the project is successful.

I encourage your organization to develop a plan, clear guidance and welcoming attitude for your volunteers/interns.

Do you own your Social Media Campaign?

Your organization does not have a website.

You have never heard of twitter.

Facebook is something that young people do as far as you are concerned.

YouTube, sounds like something you would use to clean a clogged drain.
Your organization may not have an established web presences but your supporters, staff, volunteers and community are all chatting about you online. Yes you create and manage your website, twitter account etc. But you can not manage what people will say about you and if you don’t have an established web presence then you have no way of knowing what is being said about your organization.

Does the playground need repairs? Is there an empty plot that could be turned into a community garden? Your community, volunteers and future donors are all talking about your organization.

Your presence online not only gives you insight into what being is said about your organization but also gives you an opportunity communicate with those who care about your organization.

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