Grab your letter head, logo, look at your website?
Do you see a natural evolution of your brand? Most organizations do not think of themselves as brand but your services and product are your brand and when consumers, community members, donors and funders research and discuss you it is your brand that is doing the talking when you are not in the room.
So look at your letter head, logo and your website? Will they be able to capture the eye of the overworked program manager at the foundation who has to decided between your organization and your competition?
Google organizations similar to yours? Do you feel they have better captured the work you are collectively doing? What about their website resonates with you?
Now is the time to create feel good networking. So pick up the phone or send an email and ask your counterpart at organization Y how they managed to pull off such a great social media campaign. I have learned in over 10 years that in the non-profit sector even if we are “competitors” we are never in “competition” I have made truly wonderful friends just by picking up the phone and asking for help. I encourage you to do the same when you find a website that you love that you feel will help you with your own social media campaign.